Why they are good for you, your business, and your clients

Are you a solopreneur struggling with a massive to-do list, and less available time to do anything? Perhaps you are working a part time job while starting a new business. Perchance you have been in business for years, but you want to spend some of your time standing up for democracy? There is one old school, tried and true method of marketing making a comeback that I implore you to try: writing newsletters. Even Neil Patel is telling folks to do it!

Writing a newsletter weekly, or twice a month, is the one thing you should do above all else.

Why? Because it is more personal than social media. It is old school in the best way! And no, once a month is not enough unless you already have the business you want and are just maintaining an already full client roster.

These are just a few of the reasons:

Personal Connection is Key: Building and maintaining relationships with clients (individuals, or B2B) through a regular newsletter helps foster trust and keeps the communication loop open.

Self-Discovery & Growth: Writing a newsletter not only helps you reach others but also allows you to name your passion, stand up for what you believe in, and publicly share your insights, fueling continuous growth and evolution in your business.

Business Clarity & Personalized Communication: A newsletter acts as a foundation; it organically aids in defining your mission, target audience, and even the language they’ll resonate with, which is beneficial for all aspects of your business communication.

Be Proactive: Sometimes waiting for clarity about “what you want” is waste of time. Taking action creates clarity. You find out by doing.

Newsletters create an opportunity to build a meaningful connection with your own thoughts and your community at the same time. It’s a concrete action that will force you to articulate your purpose and what you offer consistently.

Consistency is a key factor in maintaining and growing your audience and helping them to stay engaged with you. I’ve had folks on my list for 7 years before they engaged and spent their hard earned $$ on my services.

In the early days, I wasn’t certain who exactly I wanted to work with, but through the act of writing, I discovered my niche. I started out with somanauts, but I’ve used my writing to explore and engage new audiences over time. I’ve been in business for 25 years, after all. Every cell in my body has changed several times!

I’m now curious about psychotherapists and psychologists dealing with compassion fatigue and systemic injustice that compounds stress and burnout. I’m interested in exploring the intriguing ways our bodies resonate with clients – which is powerful but can be overwhelming if we don’t have the skills to return to ourselves. I love these folks as students and their questions help me to grow and deepen my work in ways that are so satisfying.

This kind of professional evolution is essential to long-term sustainability as a practitioner. It’s nurtured through consistent communication with your readership as well as your clients. Who feeds your soul?

If you are in your first 5 – 7 years of business, just starting out, you may not be sure of your mission, your core values, your core audience…and it may be hard to just “figure it out” alone in your room with your computer and your cat.

You’ll find that creating a regular newsletter not only aids in clarifying those things, but also assists in shaping other aspects of your business. From having a robust website to engaging social media platforms effectively, it all stems from insights gained through the simple process of writing and reflecting in your newsletter.

Start your newsletter with your small fan club of current students and build it out from there. Open rates and engagement (clicks, replies, responses cheering you on) are way more important then the number of people on your list.

Stuck on which software to use? Watch this video.

I started out writing every day, and kept it up for three months! I learned to be grateful for every reader, and to wish my un-subscribers well. They leave because I am not the right person for them, and that’s as it should be.

So, if you haven’t already, I encourage you to start your newsletter today. Embrace this tool as a means to grow, connect, and, most importantly, remain authentic. Build trust and ensure your audience will engage with you at the right time for them – when they need you.

Don’t have a huge budget for business development? Please come to this open workshop hosted by The International Somatic Movement Education and Therapy Association (ISMETA) on May 17, 2025! It’s $75 for members and $105 for non- members. It’s for folks at all levels of practice.

Or, book a free 15 minute consult to see if you might want to interview for a new Mastermind Group starting in June, 2025.